Mission, Vision and Values
Mission
Human-friendly digitalisation: No one left behind.
Our aim is to establish a digital society that embodies the happiness of every individual, contributing to a future for Japan that we can proudly showcase to the world.
Vision
To the maker of gentle service.
Government as a Service
We will maximize the value of user experience by delivering services through a seamless collaboration involving the central government, local governments, private sectors, and the stakeholders.
A government that boldly innovates.
Government as a Startup
Motivated individuals from the public and private sectors will collaborate with trust, face challenges with resilience, and lead a rapid and innovative digital transformation.
Values
For each and every one of us
We are committed to providing services that prioritize the needs of our citizens, with a strong ethical standard. By listening carefully to those who are often overlooked and taking practical actions, we aim to create a society where everyone can benefit from digital technology.
Continuously evaluating our actions in pursuing our goals
We will challenge assumptions and conventions, embracing new methods and concepts to form a Japan that we can proudly showcase to the world. Continuously evaluating our objectives, we will have the courage to make the decision to "stop" when necessary, while striving for high productivity in our work.
Across the position
As a unified team, we work together, respecting diversity, fostering mutual understanding, and promoting individual growth. Simultaneously, we function independently within an open and transparent environment built on mutual trust.
Continue our challenge
We drive organizational growth by acting swiftly and welcoming feedback, avoiding the pursuit of excessive perfection. We firmly believe that learning from numerous challenges and failures is essential for maximizing the value we provide to our users. As innovators, we are committed to continuously challenging ourselves, achieving results, and sharing our learnings with society.
Related Information
The history and background of the discussions that led to the creation of Value are introduced in the notes.
Describes the background, usage, and rules for logos, colors, and other elements that visually symbolize Digital Agency.