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Brand

Digital Agency has established a set of guidelines for visual symbols, such as logos and colors. Before use, be sure to review the latest guidelines and usage statement.

Visual Identity

Digital Agency's iconic logo and colors were developed ahead of its launch on September 1, 2021.
Based on keywords such as "startup," "speedy," "digital," and "organic cooperation," which are also expressed in the Mission and Vision , it embodies Digital Agency's stance, including its formulation process.

Logo

In the middle is a black logo that simply says

The Digital Agency logo is based on the open source typeface "Noto Sans" and has been adjusted to make it easier to use as a logo, such as character spacing and thickness.
We did not prepare a figure (symbol mark) but only a string (logotype). Behind this is the intention to embody the process of moving forward quickly like a startup that Digital Agency aims to become as a project and reflect it in the logo.

As the basic typeface (font) for the logo type, we have selected an "open source typeface" that can be used free of charge by anyone with an Internet environment. In addition, we have adopted "Noto Sans", which was born from the challenge to eliminate characters that cannot be displayed depending on the environment, from among many open source typefaces.

Color

Examples of representative colors. White (R: 255, G: 255, B: 255) and Digital Primary Black (R: 38, G: 32, B: 32) are illustrated.

White and black are used as representative colors of Digital Agency. Aiming for a diverse digital society, we embody a stance of creating together while engaging in a cross-sectional manner, and use simple colors. Basically, white should occupy the largest area.

Examples of accent colors, with a triangle of circles filled with RGB colors: Digital Red (R: 230, G: 0, B: 50), Digital Green (R: 17, G: 172, B: 81), and Digital Blue (R: 30, G: 80, B: 181).

Accent colors can be chosen from a full range of colors for visibility. Here, we hope that everyone can enjoy the benefits of digital.
For the start of the Digital Agency, we will use an adjustment that incorporates Japanese traditional colors from RGB, which is the basis of all colors.

When you want to use a logo

Please observe the "Visual Identity Guidelines" when using. If you fall under any of the "Restrictions on Use" and wish to use the logo, etc., please contact us by the following method.

Restrictions on Use

Any third parties other than Digital Agency Employees may not use the Logo except in the following cases.

  • When used for the purpose of reporting on Digital Agency by media such as television, newspapers, magazines, etc.

  • In the case of manufacturing goods, etc. with a logo at the request of Digital Agency

  • When used for materials and articles produced in projects commissioned by Digital Agency

  • When you link to a Digital Agency website using your logo

  • When a logo is used to indicate the fact that a property is the subject of a Digital Agency Support Project on materials and articles produced at a project, event, etc. for which Digital Agency provides support, sponsorship, cooperation, etc., or on property acquired through a Digital Agency Support Project or explanatory materials about the property, which Digital Agency provides support, sponsorship, cooperation, etc.

  • In other cases where it contributes to the public relations activities of the Digital Agency and the Counselor in charge of public relations has approved the use thereof

Application Method

To use the logo, please apply using the following application form.

Digital Agency Logo License Application Form

Guidelines

The Digital Agency Visual Identity Guidelines describe the background, usage, and rules for logos, colors, and other elements that visually symbolize Digital Agency.

(updated September 6, 2021)

  • Modify RGB values of Digital Primary Black
  • Other minor modifications

Guidelines (PDF/5,423 kb)

Digital Agency Logo Assets

(updated September 6, 2021)

  • Adjust the size to a more convenient size

Logo (ZIP/2,713 kb)