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My Number public relations logo

Last Updated:

Introduction of Maina-chan

A white rabbit fairy Maina-chan who has lived here for a long time.

When I learned that the My Number system was going to be introduced, I bought a character to promote the My Number system. I am promoting the My Number system by traveling around the country and performing with local characters.

The "1" in the eyes and ears indicates that there is "one My Number per person," and by holding the "1" in the hand, we hope that people will value the My Number.

Image of the Maina-chan

(Reference) Maina-chan Profile

  • Gender: Girl
  • Birthday: May 24 (the same date as the enactment of the My Number Law)
  • Age: Secret
  • Character: cheerful, curious and optimistic
  • Favorite: Ramen

Application for use of the Maina-chan logo

The My Number public relations logo is used by the government to publicize the My Number, and by local governments that use the My Number (persons in charge of clerical work using Individual Numbers as stipulated in the My Number Law) to publicize the My Number.

If general companies and organizations wish to use the My Number logo for public awareness and publicity, they can use the logo by submitting an application for use to the Digital Agency and obtaining approval.

*If a person (local public entity, etc.) who falls under any of the items of Article 4, Paragraph 1 of the following regulations uses the My Number for his or her own business for the purpose of disseminating and raising awareness of the My Number, it is not necessary to submit an application form.

How to apply

To apply for use, please check the following usage regulations and usage guidelines and send the "Application for Use of My Number System's Public Relations Logo, etc." to the Public Relations Department of the My Number Card of the Digital Agency Service Group for Citizens. The logo will be sent in an electronic medium about three business days after the application is received by the person in charge.

*In addition to the application form, be sure to prepare and attach materials (that will actually be posted) that show where and what kind of logo you want to use.

*Please fill in all the media to be used. Please submit the application again if you add any media that is not mentioned in the application or if the content is significantly different.

Application by Mail

Please send it to the address below.

Tokyo Garden Terrace Kioi-cho Kioi Tower 19th Floor, 1-3 Kioi-cho, Chiyoda-ku, Tokyo 102-0094
Person in charge of My Number Card Public Relations Logo, Service Group for Digital Agency Citizens

Applying by E-mail

Please apply as per the following documents.

Regulations / Applications / Guidelines

Illustrations Quick Reference

Rental of Maina-chan costumes

In Digital Agency, the My Number PR character "Maina-chan" is lent to local public organizations.

*For details such as how to apply, please refer to the following and apply from the My Number PR Character Maina-chan Character Costume Application Form .