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Promoting the sharing economy

With regard to the sharing economy, we will promote initiatives that will lead to its further penetration and establishment in society while improving the safety and reliability of services.

Overview

The sharing economy (*) is expected to promote the use of all kinds of idle assets and contribute to the realization of a society in which each and every citizen can make choices that suit their diverse needs, a society that is resilient to emergencies such as natural disasters and infectious diseases, and a sustainable recycling-based society.

In the past few years, new sharing economy services have appeared in various fields, including sharing of vacant rooms and parking spaces, housework and childcare services, etc. As the digitalization of society as a whole progresses, consumers' awareness and use of sharing economy services are expanding.

The government and the private sector will work together to promote initiatives for the sound development of the sharing economy, mainly in cooperation with the Sharing Economy Association, a business association.

A conceptual diagram of the sharing economy. A circle is drawn on the left side by those who sell and lend skills, free time and space, and unused goods, and on the right side by those who buy and rent them. Below the circle is a platform operator who provides a place for matching.

*Sharing Economy: Economic revitalization activities that make available to other individuals, etc. the assets, etc. (including intangible assets such as skills and time) held by individuals, etc. via an Internet matching platform (from the Interim Report of the Sharing Economy Review Conference)

Recent Efforts

Handbook for Utilization of the Sharing Economy (March 2022 Edition)

In cooperation with the Sharing Economy Association of Japan, we are promoting initiatives that will lead to the penetration and establishment of the sharing economy in society. As a tool for the Sharing Economy Association of Japan to consider the utilization of the sharing economy in local governments, we have released a handbook that summarizes the effects of the sharing economy and the points to be utilized.

One of the contents is a list of 35 services by a total of 33 companies, which are sharing economy services that lead to solutions for the area Issue. You can learn more about the outline and features of each service, as well as specific examples of their use in local governments.

Meetings, etc.

Currently, there is no applicable information.

Related Information

Sharing Economy Review Conference

Since July 2016, the Sharing Economy Review Conference has been held, and the "Interim Report of the Sharing Economy Review Conference" and the "Second Report of the Sharing Economy Review Conference" were published together.

Sharing Economy Model Guidelines, Sharing Economy Certification Scheme

The Sharing Economy Model Guidelines specify the items and content that providers of sharing economy matching platforms must comply with from the perspective of ensuring safety and reliability. Based on the model guidelines, the Sharing Economy Association of Japan has formulated voluntary rules that will serve as the standard for the sharing economy industry in Japan, and operates the Sharing Economy Certification System to certify sharing services that conform to the rules. Through this initiative, we will continue to disseminate and raise awareness so that awareness of safety and reliability among providers of sharing economy matching platforms will be further raised.

Share Worker Training and Certification System, Share Eco Insurance Certification

The scheme to certify and certify share workers (*) was discussed at the Sharing Economy Review Conference and other meetings, and the "Basic Concept" of the Share Worker Training and Certification System was formulated. Based on the "Basic Concept", the Sharing Economy Association of Japan has specified the content and operates the "Share Eco Anshin Certification". We hope that having many people take the certification will improve the safty and security of the entire sharing economy and lead to sound development.

*Shared worker: A person who provides skills, time, etc. using a platform of the sharing economy

Examples of Utilization of the Sharing Economy

Local governments, private business, and others have compiled and published a collection of examples of efforts to utilize the sharing economy to solve social Issue and revitalize the economy in area. The fiscal 2020 edition includes examples of utilization of a total of 115 area.

Sharing Economy Evangelist

In order to promote the introduction of the sharing economy in area, we have appointed human resources with abundant knowledge and experience as a sharing economy evangelist. If you wish to participate in seminars and lectures for residents, extract area Issue through opinion exchange meetings, or formulate a plan to introduce the sharing economy, please contact the contact information below if you are a local governments or the like.

Contact (email): share-eco-center _ atmark _ digital. go. jp
*To prevent spam mail, "@" is displayed as " _ atmark _ ".
When you send an email, please change " _ atmark _ " to "@" (one byte).

Sharing City Promotion Council

The Sharing City Promotion Council was established in July 2020 with the aim of resolving the Issue of area through the utilization of the sharing economy. The mayor of local governments serves as a board member, and Digital Agency participates as a supporter. As of November 2021, more than 70 local governments are participating as members. We are working to create new utilization examples, including holding members-only working sessions in line with each Issue theme, such as "disaster risk management," "SDGs," and "Related Population."

Guide to Using the Sharing Economy (published in October 2021 in Consumer Affairs Agency)

Consumer Affairs Agency has prepared a revised version of the pamphlet "How to Walk in a Co-Creation Society: The Sharing Economy" (released in November 2019), which explains the points to use the sharing economy service in safty and security. The revised version of the pamphlet enhances the content of the proactive measure of troubles and introduces public and private initiatives for safty and security use in columns.