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Mr. Hosaka, State Minister for Digital Transformation, inspected various DX initiatives in Asahimachi, Toyama prefecture

On January 23, twenty twenty-five, Mr. Hosaka, State Minister for Digital Transformation, visited Asahimachi, Toyama, where various DX initiatives are underway. In Asahimachi, Vision for a Digital Garden City Nation issue Gold Co., Ltd. (digital mounting type) (Cabinet Secretariat and Cabinet Office comprehensive site Regional Revitalization) is used to promote the utilization of My Number Card, and cooperative and co-creation services created together with residents are developed by utilizing local communities. During this visit, we experienced the services provided by Asahimachi, the use of the public service pass " LoCoPi Asahimachi (website of Asahimachi, Toyama) " from registration to settlement, and the use of public transportation. We also exchanged opinions with local governments, business operators, and residents, and listened to the voices of the field.

1. Background and Purpose

The national government aims to solve social issues and improve the attractiveness of local communities through the realization of Vision for a Digital Garden City Nation. As part of this, the government established the "Vision for a Digital Garden City Nation issue Fund" and supports the advanced initiatives of local governments. Asahimachi uses this issue Fund to utilize My Number Card and develop mutual aid and co-creation services in cooperation with local communities. The purpose of this visit is to confirm Asahimachi's efforts on the ground and to make use of them for future measures.

2. Experience the LoCoPi Asahimachi

Registering to use the LoCoPi Asahimachi public service pass

To use LoCoPi Asahimachi, you need to register your My Number Card at a Asahimachi government office. After registration, you can also use the settlement function by charging cash to your My Number Card. Mr. Hosaka, State Minister for Digital Transformation, registered to use LoCoPi Asahimachi at his own My Number Card at the Asahimachi government office.

Mr. Hosaka, State Minister for Digital Transformation, is registering to use LoCoPi Asahimachi using a smartphone while receiving an explanation from a Asahimachi official.
(Registered to use LoCoPi Asahimachi)

Using the settlement service "LoCoPi Asahimachi Coin"

In Asahimachi, with the aim of activating consumption and economic circulation in the Asahimachi, the settlement function has been turned into a "regional currency." By charging cash to the LoCoPi Asahimachi, you can use the settlement service "LoCoPi Asahimachi Coin." You can make settlements at commercial facilities and restaurants in the town by touching the My Number Card. In Mr. Hosaka, State Minister for Digital Transformation,, cash was charged to the Asahimachi at the My Number Card Environmental Friendship Facility Rakuchi ~, and when purchasing local products, the settlement was made with the LoCoPi Asahimachi Coin.

A person trying to make a payment in My Number Card while pointing to the amount to be paid in connection with the purchase of Asahimachi specialties
(Payment using LoCoPi Asahimachi coin)

Use of "Nokkaru Asahimachi" public transportation by private car

It is a service based on the spirit of helping each other, in which you can share a neighbor's private car. You can use it in My Number Card. (You need to register to use LoCoPi and charge in cash to use Noccaru Asahimachi.) For Mr. Hosaka, State Minister for Digital Transformation,, I made a reservation for a Noccaru ride on LINE and settled the payment using a LoCoPi ticket after the ride.

After getting on the Nockal, holding the My Number Card and paying with the LoCoPi Asahimachi ticket
(After getting on the Nockal, holding the My Number Card and paying with the ticket of LoCoPi Asahimachi)

3. Exchange of views

Asahimachi town hall

We exchanged opinions with Mayor Sasabaru, Deputy Mayor Yamasaki, and officials of the Asahimachi Town Office. We asked about the challenges faced by the Town Office in aiming for sustainable town development, and the overall picture and direction of Asahimachi's town development, incorporating resident participation and mutual assistance mechanisms. We got the impression of a bright and fun town that embodies the town's slogan, "Hello, exciting future!"

Mr. Hosaka, State Minister for Digital Transformation, sits down and talks with Mayor Sasabaru and Deputy Mayor Yamazaki in the mayor's office of the Asahimachi town hall.
(Mr. Hosaka, State Minister for Digital Transformation, exchanging opinions with Mayor Sasabaru and Deputy Mayor Yamazaki of Asahimachi)

Nodal operator

We exchanged opinions with Mr. Junji Omi, Managing Director of Kuroto Jidosha Shokai Co., Ltd., and Mr. Aimi Matsumoto, Asahimachi Regional Development Cooperation Team. Mr. Omi asked about the opportunity to participate in the NOCAL project and his thoughts on the future of Asahimachi. We visited the site where NOCAL Asahimachi, Asahimachi Bus, and Kuroto Taxi cooperated to operate the project. Mr. Matsumoto asked about the history of migration from other regions and his thoughts on the project in Asahimachi. I realized that the NOCAL project is supported by people with various thoughts.

An image of Mr. Hosaka, State Minister for Digital Transformation, sitting and exchanging opinions with Oumi CEO at the Kuroto Jidosha Shokai office
(An exchange of opinions between Mr. Hosaka, State Minister for Digital Transformation, and Omi)

Group photo. From left to right, Mr. Hosaka, State Minister for Digital Transformation,, Matsumoto-san of the Asahimachi Regional Development Cooperation Corps, and Oumi CEO stand side by side.
(Group photo. Mr. Hosaka, State Minister for Digital Transformation, on the left, Matsumoto-san in the center, Oumi CEO on the right)

LoCoPi Asahimachi coin operator

Mr. Mitsuyoshi Kobayashi, Secretary-General of the Asahimachi Chamber of Commerce and Industry, asked about Asahimachi's financial challenges. He explained the town's economic cycle using the LoCoPi Asahimachi Coin and the efforts to reduce the burden of fees on business operators. From next month, the town will implement a premium charge campaign.

Mr. Hosaka, State Minister for Digital Transformation, and members of the Chamber of Commerce and Industry sit down and receive an explanation about Asahimachi Coin from the members of the Chamber of Commerce and Industry
(Receiving an explanation about Asahimachi Coin from the Chamber of Commerce and Industry)

Observing the "monitoring service (Mimamori Notice)" and talking with parents

Mimamori Notification is a service in which you can immediately receive a usage notification to the e-mail address of your registered family member by touching the My Number Card (children's card) to the reader when you use a neighborhood facility or service. We observed the use of the Mr. Hosaka, State Minister for Digital Transformation, by elementary school students on their way home from school and heard from their parents. It was impressive to see elementary school students holding their cards over the LoCoPi terminals. I realized that the LoCoPi Asahimachi is watching over the safety of children.

Mr. Hosaka, State Minister for Digital Transformation, is standing with Samisa in the elementary school building and exchanging opinions with the parents.
(An exchange of opinions with parents at Samisa and the elementary school)

4) After the inspection

Mr. Hosaka, State Minister for Digital Transformation, said, "The national government is promoting the utilization of My Number Card, and it was very meaningful to be able to actually see concrete initiatives that are solving problems in the town by making good use of such infrastructure. It is important to convey to the whole country that there are methods such as the LoCoPi Asahimachi promoted in Asahimachi as a means to solve problems faced by each area. The national government would like to convey this as an example."

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