We will conduct a demonstration experiments on My Number Card utilization in the entertainment area.

Published:: Sep 14, 2023

We will conduct My Number Card with two companies, PIA CORPORATION and Dream Incubator Inc., to expand the use of demonstration experiments in the entertainment industry.

Overview of demonstration experiments

This demonstration experiments is an initiative to validation the possibility of expanding the use of My Number Card in the entertainment area.
In the entertainment industry, there is potential for DX for various live events, such as the provision of premium member services and business efficiency for live venue management, in addition to the prevention of unauthorized resale of tickets and the appropriate sale of alcoholic beverages.
In particular, the use of My Number Card, which allows for strict and easy online identification, can be an effective means for realizing live event DX, so we will implement demonstration experiments from this fiscal year with the cooperation of the industry.
To be specific, first of all, for any of the three items described in the following implementation details, we will evaluate and My Number Card the effect and Issue by experimentally utilizing validation in cooperation with each affiliated event.

Contents of the experiment

Use when entering the special area
Identification is performed at the My Number Card to identify the target users of the special area.
Used for age confirmation when providing alcoholic beverages, etc.
By using the My Number Card for age confirmation, reliable and efficient provision of alcoholic beverages will be implemented.
Use to deter unauthorized resale of tickets
It is intended to deter unauthorized resale by verifying the identity of the person at the My Number Card at the time of resale.
(For details, see page 3 of the Joint Press Conference on Utilization of My Number Card in the Entertainment Area .)

Target Events for demonstration experiments

Experiments at the time of entrance to the special area

September 30, October 1 PIA MUSIC COMPLEX (Koto Ward, Tokyo)
Operator: PIA CORPORATION

Experiments on utilization for age confirmation at the time of provision of alcoholic beverages

September 16 Surf in MUSIC in Kitaizumi (Minamisoma City, Fukushima)
Operator: Dream Incubator Inc.
September 30, October 1 PIA MUSIC COMPLEX (Koto Ward, Tokyo)
Operator: PIA CORPORATION

Experimental Use to Deter Unauthorized Resale of Tickets

We are coordinating the business operators and target events that demonstration experiments can cooperate with.

In addition, demonstration experiments is also scheduled for the following events. As soon as the details of the experiments are determined, they will be announced on the Digital Agency website, etc.

December: BIKELORE 2023 (Saitama City, Saitama Prefecture)
February ICE CANDY FESTIVAL (Chino City, Nagano Prefecture)

Summary of the Joint Press Conference

On September 5, 2023, we held a joint press conference in Digital Agency on the utilization of My Number Card in the entertainment field.
Group photo. From the left, Dream Incubator President Miyake, Pia Director Higashide, Minister for Digital Transformation Kono and Senior Vice Minister OGUSHI Masaki.

Minister Kono Comments
In order for people to realize the benefits of My Number Card, it is extremely important to expand the use of My Number Card. The entertainment field is an industry in which the possibilities of using digitalization are endless, and we believe that services that can be felt close to many people will be provided. This time, with the cooperation of PIA CORPORATION and Dream Incubator Inc., we expect that the demonstration of the effects of private sector will be a great opportunity to utilize My Number Card in the entertainment field and a wide range of fields in.
Comments from Director of PIA CORPORATION Higashide
Regarding the demonstration experiments of My Number Card in the entertainment field of Mr. Digital Agency, we believe that My Number Card will contribute to improving the convenience of our customers and the efficiency of the work of the organizers, so we have decided to participate in demonstration experiments this time. Through demonstration experiments, we hope to validation what can be used most effectively in the entertainment industry in My Number Card and provide as many services as possible in implementation.
Comments from the President and Representative Director of Dream Incubator Inc.
One of the reasons why we have joined demonstration experiments this time is that we have been involved in various investments and revitalization in the entertainment area, and have a certain knowledge and network in the entertainment industry. The other reason is that we are also involved in the creation of a foundation that supports the activities of local local government, such as Social Impact Bonds and Social Impact Funds, under the theme of recent regional revitalization. We have decided to participate in digitalization because we believe we can make a great contribution from such perspective. We also feel that social transformation by Issue is a very important theme, and we hope to contribute to the solution of social change by fully utilizing our knowledge and the results we have worked on.