We will implement verification test using My Number Card to prevent the illegal resale of tickets at live events and to improve business efficiency.

In order to expand the use of My Number Card in the entertainment field, Dream Incubator Inc. (Chiyoda-ku, Tokyo-to, President and CEO: Takayuki Miyake) will be the contractor and Playground Co., Ltd. (Chiyoda-ku, Tokyo-to, President and CEO: Yoshifumi Ito) will be the technology provider, and verification test will be implemented with the aim of preventing illegal resale and improving operational efficiency at live events.

"verification test, with the cooperation of Upfront Group, Inc. (Shinagawa-ku, Tokyo-to, President and Representative Director Yukio Seto, hereinafter referred to as" "Upfront" "), will conduct identity verification by My Number Card at" "Morning Musume' 25 Sakura Oda Birthday Event - Sakura no Shirabe 14 -" "to be held on March 21, twenty twenty-five, and" "Hello! Project Hina Festival 2025" "to be held on March 29 and 30, 2019, to verify the possibility of using more effective measures to prevent unauthorized resale of tickets, improving the efficiency of identity verification work by digitalisation when entering the venue, and providing premium experience value in fan club services."

Overview of verification test

By linking the ticket site, etc. with the digital Authentication App developed by Digital Agency and performing identity verification by My Number Card, this verification test will verify the possibility of utilizing more effective measures to prevent unauthorized resale of tickets, work efficiency improvement by digitalisation of identity verification work when entering the venue, and the provision of premium experience value in fan club services.

Contents of the experiment

1. Prevention of large-scale purchases through multiple accounts and unauthorized resale of tickets at high prices
2. Improved convenience for users and improved operational efficiency through identity verification digitalisation at the entrance to the venue
3. Possibility of providing premium experience value in fan club services
4. UI/UX in the authentication process

Target events for verification test

We plan to hold a verification test at the following event hosted by Upfront.

1. "Morning Musume' 25 Sakura Oda Birthday Event - Sakura no Shirabe 14 -"
   • Content of the test: Ticket sales (lottery) for those who made a identity verification by My Number Card
   • Application period (scheduled): twenty twenty-five from 18:00 on Monday, February 3 to 12:00 on Wednesday, February 12
   • Lottery date: twenty twenty-five Tuesday, February 18
2. "Hello! Project Hina Festival 2025"
   • Content of the test: In addition to the general frame, a frame for those who made a identity verification by My Number Card was prepared, and ticket sales (lottery) were conducted.
   • Application period (scheduled): twenty twenty-five January 29 (Wed) 17:00 to February 7 (Fri) 10:00
   • Date of twenty twenty-five: February 13 (Thu)

*Details will be announced later on the sponsor's website official fan club website HELLO! PROJECT .

Material

• Implementation of verification test using My Number Card for the purpose of preventing illegal resale of tickets at live events and improving operational efficiency (Dream Incubator Inc. Press Release) (PDF / 147 kb)
• We will cooperate as a technology provider to verification test using My Number Card to prevent the illegal resale of tickets at live events and improve business efficiency (Playground Co., Ltd. Press Release) (PDF / 131 kb)
• We will implement verification test using My Number Card to prevent the illegal resale of tickets at live events and improve business efficiency (Upfront Group Press Release) (PDF / 99 kb)