Mr. Hosaka, State Minister for Digital Transformation, inspected the "verification test to Prevent Illegal Resale of Tickets at Live Events and Improve Business Efficiency"

In order to expand the use of My Number Card in the entertainment domain, Digital Agency conducted a verification test to prevent illegal resale and improve business efficiency at live events. Mr. Hosaka, State Minister for Digital Transformation, visited "Morning Musume' 25 Sakura Oda Birthday Event - Sakura no Shirabe 14 -" held on March 21, 2025 and "Hello! Project Hina-Fes 2025" held on March 29 of the same year.

Overview of verification test

The purpose of this demonstration is to solve the problems that were revealed in last year's verification test where My Number Card was used to prevent illegal ticket resale, and to lead to social implementation.
By making a identity verification by My Number Card, we verified the possibility of using digitalisation to take more effective measures to prevent illegal resale of tickets, to improve the efficiency of identity verification business at the time of entering the venue by Shinkansen, and to provide premium experience value in the fan club service.

After the inspection, Mr. Hosaka, State Minister for Digital Transformation, said, "By using My Number Card, we were able to use multiple dummy accounts to acquire tickets and prevent identity thieves from entering the venue. Artists also gave us great praise for allowing fans to have equal opportunities and preventing illegal reselling. Looking at the entrance, I felt that it was done smoothly with two dimensional codes and facial recognition. Entering with paper tickets still requires manpower, and in the face of a declining population and labor shortages, I felt that if we could use digital power to ensure smooth entry, it would be extremely convenient for the organizers. Identity theft and illegal reselling are major problems that occur not only with tickets but in many other places, and I expect that we will continue to support the creation of environments where people can enjoy what they like purely by utilizing the information obtained from verification test, such as this one, and that its use will expand in various fields."

Material

• Utilization of My Number Card: Prevention of Illegal Resale of Tickets at Live Events and Improvement of Business Efficiency verification test (PDF / 1,125 kb)