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Mr. Taira, Minister for Digital Transformation, and State Minister for Digital Transformation Ishikawa observed "verification test on the Use of My Number Card at J-League Match Venues"

Published:

In order to expand the use of My Number Card, we conducted verification test using My Number Card at two Japanese Professional Football League (J. League) game venues.

Mr. Taira, Minister for Digital Transformation, experiencing identity verification by My Number Card using facial recognition terminals
(November 9 (Sat): A view of Mr. Taira, Minister for Digital Transformation, experiencing identity verification by My Number Card using facial recognition terminals)

Experience of identity verification by My Number Card at State Minister for Digital Transformation using a facial recognition device
(November 1 (Fri): A view of State Minister for Digital Transformation Ishikawa experiencing identity verification by My Number Card using facial recognition terminals)

From the left, State Minister for Digital Transformation Ishikawa, Executive Vice-President Tawa of Shonan Bellmare Co., Ltd., President Sakamoto, and Mr. Taira, Minister for Digital Transformation, are pictured.
(From left to right: State Minister for Digital Transformation Ishikawa, Executive Vice-President and Director of Shonan Bellmare Dai-Sakamoto, President and Representative Director Tawa, Mr. Taira, Minister for Digital Transformation,)

Overview of verification test

We verified the use of My Number Card at J-League game venues.
The use of My Number Card is expanding in various fields, but in order to further promote its use, it is necessary to promote its use in familiar use scenes. There are 60 J. League clubs nationwide, and we are actively developing home-town activities in cooperation with local governments.
We also verified the possibility of using My Number Card at the match venue in various ways, such as promoting communication between each club, local government implementing home-town measures, and visitors, and using address information, etc. to entertain away team supporters.
In this verification test, we evaluated and verified the effects and issues of the three items listed in the Contents of verification.

Target game

Verification test was held in the following two games of 2024 Meiji Yasuda J1 League.

  • (held on November 1, 2024) Section 35 Kawasaki Frontale vs. Kashima Antlers
  • (held on November 9, 2024) Section 36 Shonan Bellmare vs. Nako YABUKI

Contents of verification

  1. Utilization of My Number Card information
    With the consent of the individual, we confirmed the basic four information such as address information to the supporters of the home team and the away team, and verified the possibility of using it for the club's communication with visitors and measures.
  2. Fraud prevention effect
    We verified whether the identity verification by My Number Card at the special experience and special gift presentation for supporters contributes to the anti-fraud effect (prevention of impersonation and resale).
  3. Use of information in home town activities *
    By being able to grasp the address information of visitors (including accompanying people and invited guests), which had been difficult to grasp until now, we verified the possibility of using it for home-town activities in accordance with the movement of tours outside and inside the region.

*Hometown Activities: Regarding hometown activities in 2023, please refer to the J-League Hometown Activity Survey 2023 (J-League Website) (PDF format) .

In response to an interview from a reporter after the inspection, Mr. Taira, Minister for Digital Transformation, said, "Using facial recognition terminals, we were able to smoothly authenticate so many people before the game, and I expect that in the future, the J. League will expand the activities of 60 clubs nationwide and home-town activities using My Number Card in cooperation with related local governments. I also want to expand the use of My Number Card in other sports such as baseball and basketball."

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